Sales Management & Consulting

Maximize Your Sales Network

How do you sell a common lemon-lime soda at a ridiculously high price? Drastically limit the sales outlets so when people suffering from withdrawal locate the product in an airport, they will pay any amount for a bottle. Even if the product is inferior to the domestically produced beverage. While we experienced this phenomenon during a recent trip to Asia, we wondered as to the number of potential sales lost due to this strategy.

How is your sales network? Is your go-to-market in agreement with your customers and market? Is your channel focused on selling your products? Are your sales team well-versed in best sales practices? Do you have the right channel partners to sell your product?

Sales Network Consulting

Product management requires sales expertise because everything is sales. Product managers sell ideas for new products to management to secure resources. Product managers sell competitive differentiation features to the engineering team. They sell products to the sales team. Leverage our decades spent in product management to get the best out of your sales network.

Sales Channel Training

Forgive the stereotyping, but does your sales force only focus on low hanging fruit, the customers that make the biggest impact for the slightest amount of work? Rest assured; you are not alone. Learning features/benefits is easy and provides a quick, reasonable ROI for the salesperson. But what if there was another way? What would be the market response if your sales team focused on differentiating your product/service from the competition’s offering? Here again, we start with the customer.