Product Training & LMS

Your competition goes to sleep every night secure in the knowledge that their sales team knows more features and benefits about their product than their competition. But are features and benefits the only things that matter to your customers?

Our training expands on the typical product sheet training offered by manufacturers to present competitive differentiation and value propositions that truly matter to your customers. Beyond the standard features and benefits, the training includes analysis of customer applications, competitive differentiation, and your value proposition for the customer.

Starting with the customer and their application, our training goes deeper and describes the specific methods in which your offering surpasses the expectations of the customer. Our training is interactive to increase the stickiness of the message with your sales team and can be accomplished in any of the following methodologies:

• In-person training
• Online personal training
• Interactive Learning Management System (LMS)

Contact Blauw Shack Media to learn about how we can equip your sales team with training that displaces the competition.