VOCC: How We Define “Customer-Centric”
You’re familiar with Voice of the Customer (VOC). We go beyond VOC and focus on understanding the Voice of your Customer’s Customer (VOCC). Thoroughly understanding the experience of actual users with your product or service is the key to uncovering unmet needs, those that your competition isn’t either meeting or hasn’t identified yet.
Marketing is our forte. We offer expertise in marketing communications, downstream marketing campaigns, web development, sales channel training, and a host of other services. Check out our Services page to see how we can help your company!
We focus on what the customer is communicating about your product/service.
You know your product/service completely: Inside, outside, features, benefits, advantages, and yes, even the warts.
But do you know your customer to the same degree?
Blauw Shack Solutions 